social
Experienced managing social media channels to drive growth and engagement. Successfully achieved a 20% increase in community size and a 40% boost year-over-year through strategic content planning and high-impact campaigns in engagement on Destination Toronto’s B2B platforms. Skilled in creating compelling social media strategies that align with brand objectives, foster audience connection, and deliver measurable results.
organic content
Created social posts and sourced images, including UGC (user-generated content) for social posts. Collaborated with videographers and photographers as needed.
boosted content
Developed and managed boosted social posts, including custom graphics, for targeted social media advertising. Experienced in creating and optimizing campaigns and audience segments using LinkedIn Ads.
social ambassadors
Experienced in collaborating with diverse content creators, including developing detailed briefs and reviewing content to ensure alignment with brand guidelines and messaging standards.
