BRAND CAMPAIGNS
never have i ever, TO
Tourism recovery campaign after the pandemic aimed at local and hyperlocal markets to support economic recovery.
#PATIOSCAPESTO
Brand campaign with the City of Toronto during 2020 pandemic supporting local restaurants.
let yourself in
Tourism recovery campaign after the pandemic aimed at local and hyperlocal markets to support economic recovery.
the views are different here
US brand campaign after the 2016 election. The views are different in Toronto – a city of open minds, where all flavours are welcome and there’s something for everyone. Because no matter who you are, in this city, you belong.
Partnerships
AIR CANADA X TORONTO STOPOVER
Destination Toronto partnered with Air Canada, Expedia and Greater Toronto Airport Authority (Toronto Pearson Airport) to promote Toronto as the perfect stopover destination for incoming travellers from Asia and Europe to increase market share. Using first-party data, the campaign targeted qualified travellers.
Results included:
89M impressions, 18K room nights reserved and 7.8K airline tickets booked
70% year-over-year increase in demand with a stopover in Toronto.
13:1 return on ad spend
A 337% increase in #TorontoStopover searches from September 2018 to September 2019
In partnership with the City of Toronto, Destination Toronto created a dynamic neighbourhood guide (StrollTO) to get Torontonians to explore the city safely through self-guided neighbourhood walks. The program was created to help the city recover and rebuild from the impacts of COVID-19.
